Website: Web & Social Analytics

Web & Social Analytics

Google Analytics (GA4)

Your professional website is enhanced with Google Analytics 4 (GA4), which is Google’s latest version of its web analytics platform. GA4 is designed to track and report website traffic and user interactions, offering more advanced insights compared to the older Universal Analytics.

Here’s what GA4 does:

• Data Collection: It collects data about how users interact with your website, including page views, button clicks, form submissions, video plays, etc.

• User-Centric Tracking: GA4 focuses on tracking users across different devices and sessions, giving a more holistic view of user behavior over time.

• Event-Based: GA4 tracks user actions (called events) like page views, purchases, and scrolls, rather than just sessions. This provides richer insights into how users interact with your website.

• Enhanced Machine Learning: GA4 uses AI and machine learning to fill in gaps where data might be incomplete due to privacy changes, like cookie restrictions.

When opening your RealHub 365 CRM, navigate to the website controls by clicking or tapping on the WEBSITE section on the left side menu, then click or tap on ANALYTICS.

Setting Up Your Analytics

Log into your Google Analytics Dashboard with your business account: https://analytics.google.com.  You should see a screen like this:

Step 1.

Obtain your Google Analytics Code –

1. Simply type into the search field at the top: “Google Analytics Code” and hit ENTER.
2. You should see the Code appear in the results.  Select COPY.

3. Go back into RealHub 365 and PASTE the Code into the field beneath Google Analytics Code.

Step 2.

Obtain your Property ID –

1. Simply type into the search field at the top: “Property ID” and hit ENTER.
2. You should see the ID appear in the results.  Select COPY.

3. Go back into RealHub 365 and PASTE the Code into the field beneath Google Analytics Code.

Step 3.

Obtain your Credentials –

1. Click on the hypertext link “here” below the the text box shown here:

2. In the page that opens, click on the “Enable the Google Analytics Data API v1” button.

3. Leave Project Name as Quickstart, then click “NEXT”.
4. Upon successful creation of the service account, click “Download Private Key as JSON”.

5. Go to your “Downloads” folder and OPEN the downloaded JSON file. Click anywhere in the text and Copy All.  (Windows: hold Ctrl + A, then Ctrl + C.  Mac: hold Command + A, then Command + C)
6. Go back to RealHub 365 and paste the copied text into the text box.  (Windows: Ctrl + V. Mac: Command + V).

7. *** IMPORTANT ***  You must click or tap on SAVE to keep the information and begin tracking  your analytics.

Where You Can See the Analytics:

1. Google Analytics Dashboard:

    – Log into https://analytics.google.com.

    – Choose the account in the upper left associated with your company website (this is the GA4 property).

    – Once inside, you’ll have access to various reports, including user acquisition, engagement, and events.

2. Real-Time Reports:

    – You can see what’s happening on your website in real-time. The real-time report gives you insight into current user behavior.

3. Event Reports:

    – Since GA4 is event-based, you’ll find detailed event tracking reports showing what specific actions users are taking on the site.

4. Conversions:

    – If you’ve set up conversion tracking (e.g., for form submissions), GA4 will report how many users are converting, and from which sources.

For additional information about GA4 analytics, please utilize the resources within your Google Analytics account.

Metricool Analytics (Social)

Setting Up Your Social Media Analytics on RealHub 365

Your Social Media Hub is enhanced with analytics that enable you to track the efficacy of your social media marketing efforts.  It is designed to track and report traffic and user interactions from your post and ad campaign activity.

When opening your RealHub 365 CRM, navigate to the website controls by clicking or tapping on the WEBSITE section on the left side menu, then click or tap on ANALYTICS.

Setting Up Your Analytics

1. Click on the link below the Metricool section within the RealHub 365 Analytics screen.

2. Your RealHub 365 CRM backend will open up into Social Media Connect.  Once there, click on the Brand Settings link at the bottom of the accounts menu.

3. Under ‘Web’, add your web page URL and click ACCEPT.
4. Once you’ve added your site, click on the SETTINGS button within the ‘Web’ line item.
5. On the next screen after completing steps 3 and 4, select the JavaScript option.

6. In the next screen, COPY the contents by clicking on the “copy” icon/button at the lower right.
7. Return to the Analytics page and paste the copied text into the text box.

Meta Pixel

The Meta Pixel (used to be Facebook Pixel) is a snippet of code on your website that tracks user actions (like views, adds-to-cart, purchases) after they interact with your Facebook/Instagram ads, helping you measure ad effectiveness, build custom audiences for retargeting, optimize campaigns for conversions, and find new customers. It turns website visitors into trackable data, allowing you to see what actions lead to sales, create ads for people who left items in their cart, and improve your ad spending.

Your RealHub 365 website is equipped to support this out of the box. Log into your Meta Business Advertising account and locate your pixel code. If you don’t know where to find this, we recommend you search for it in the Meta account or contact their support as they may change this information from time to time.

*** IMPORTANT ***  You must click or tap on SAVE to keep the information and begin tracking  your analytics.