Knowledge Base · New & Existing Leads

New and Existing Leads

How leads from your website and personal interactions come into RealHub365, how they’re routed and claimed, and how to bring your existing database with you. Paid lead sources are covered in Integrations.

Where New Leads Come From

Organic
  • Search engines send visitors to your site, where they register and share their contact info.
  • Driven by your SEO and marketing, plus how RealHub365 websites are built.
Pay Per Click (PPC)
  • A paid service that targets key search terms.
  • Improves your ranking and sends interested traffic to your site.
Personal Interaction
  • Soccer games, pickleball, community events and more.
  • Phone numbers and contact details that grow your SOI.

All new leads and existing contacts live in the Contacts section. It’s designed so you can understand a contact at a glance and take quick action to engage.

Contacts dashboard overview

The Contact Dashboard

Here’s what you can do from the dashboard:

Custom Fields

Create optional and required fields — text, dates, and radio buttons — that appear in the Edit Profile view of a contact record.

Manage Tags

Filter your contacts by tag, then take quick action with the Bulk Actions dropdown. There’s no limit on the number of tags, and existing tags from other platforms can be imported to keep things consistent.

Hot List

Alerts you to high-priority activity in your database so you can engage with insight. It tells you when a contact:

Notification Center

Shows the specific properties a contact is interested in, and lets you know when a contact has sent you an email or text message.

Birthdays

A standard field in every contact profile. You’re notified on the contact’s birthday, and the birthday area shows all birthdays in the upcoming, rolling two weeks.

To-Do Tasks

All tasks you create, manually or from a drip campaign, appear here. Mark them complete to remove them from the list and log them to the contact record.

New Contact

Add a contact manually with this form; web leads are created automatically. A new lead needs a first name, last name, and a phone number and/or email. To send a welcome email to one contact, use the Welcome Email button and select just that contact.

!Clear your Hot List as soon as possible so new contact activity keeps alerting you from this section.

What Happens When a Web Lead Registers

Round Robin

On a team, you may receive leads via Round Robin, which gives you a limited time to claim a lead before it transfers to another team member. Your admin decides whether your team uses Round Robin, sets the claim window, and can set a pause window when transfers stop.

Example

The claim window is 20 minutes and the pause window runs 10pm–8am. A lead that arrives at 6am is assigned at random to a team member. If it isn’t claimed, it won’t transfer until 8:20am.

Round Robin settings

How to Claim a Lead

Any of these actions claims a new lead:

iOpening the contact from the email link, changing a stage, or tapping the push notification will not stop future Round Robin transfers.

Leads from a lead generation service may arrive already assigned to an agent. Round Robin doesn’t change that assignment.

Importing Existing Leads

Existing leads from another platform can be imported into RealHub365 by CSV file. Your rep will guide you through preparing the file and make final adjustments so it imports successfully. You can import during onboarding, before going live, or any time after.

iTo protect every team member’s database, only users with specific admin privileges can import and export data. Coordinate any import with your admin.

Welcoming Your Database

1Give Advance Notice

Before going live, send emails from your current platform letting clients and contacts know you’re moving to a system that will better serve their real estate needs. They’ll be ready to register on your new site to access properties, create searches and e-alerts, and use the tools you offer.

2Send the Welcome Email

Once your domain points to your new website, go to the CRM and click Send Welcome Email at the top left of the Contact Dashboard.

3Enroll in a Pulse Campaign (Optional)

Choose Yes to enroll everyone receiving the welcome email in a Pulse drip campaign designed to get leads engaging with your site.

Send Welcome Email options

Bulk Actions

1Select Your Contacts

To select in bulk, click the box next to Select.

Select all contacts

Or select a single record by clicking the box next to the contact’s name.

Select a single contact

2Choose an Action

Open the Bulk Actions dropdown to see the options. Whatever you choose applies to every selected contact.

Bulk Actions dropdown

Lead Logic

The main site and agent subdomains follow specific rules to keep lead routing fair.

New Leads
  • A visitor browsing Agent A’s subdomain has no search history logged until they register.
  • Once they register or send a Contact Us message, they’re immediately assigned to Agent A.
  • After that, they can browse anywhere — ownership stays with Agent A.
Existing Leads
  • All activity is logged to the existing contact record.
  • The lead stays with the same agent, no matter which subdomain or section they browse.
RealHub Best Practice

Claim fast, and keep your Hot List clear

Respond to new leads within your Round Robin claim window with a call, text, email, or note, and clear your Hot List every day so you never miss a contact who’s active right now.

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